JOIN US THIS MONTH FOR OUR 3-PART WEBINAR SERIES…
Are you taking a one-size-fits-all strategy in your marketing? If so, it’s definitely time to switch things up in 2017 and consider how to connect with groups across different cultural backgrounds and make your products and services relevant to each group. After all, multicultural consumers will represent 138 million of the total US population by 2020, and their buying power continues to grow each year. Understanding the multicultural consumer poses a unique marketing challenge, and it requires a deep understanding to attract the attention and dollars of this powerful customer base.
During Black History Month, the Black Entrepreneurs Summit is presenting a three-part webinar series featuring experts who will be sharing tips on how you can connect with your multicultural customers using strategic research, strategic marketing initiatives and design.
Tune during the month of February for in for 1-ON-1 Interviews with top experts, and get answers to your most pressing questions.